Current 2026 Toyota Prius Hatchback Special offers

2026 Toyota Prius Hatchback

Starting at $29,745*

The standard features of the Toyota Prius LE include 2L I-4 150hp hybrid powertrain , 2-speed CVT transmission with overdrive, 4-wheel anti-lock brakes (ABS), Side seat mounted airbags, Curtain 1st and 2nd row overhead airbags, rear side impact airbag, Airbag occupancy sensor, Air conditioning, 17" aluminum wheels, Cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) distance pacing, ABS and driveline traction control, Vehicle Stability Control (VSC) electronic stability

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Finance Offers

Qualified buyers can finance a new 2026 Prius at 4.99% APR for 60 Months.

Manufacturer Offers

Qualified buyers can finance a new 2026 Prius at 4.99% APR for 60 Months.
  • 4.99% APR for 24 months
  • 4.99% APR for 36 months
  • 4.99% APR for 48 months
  • 4.99% APR for 60 months
  • 5.99% APR for 72 months

Applies to select new 2026 Toyota Prius.   See Trims

Disclaimer(s) :
  • Qualified buyers can finance a new 2026 Prius at 4.99% APR for 60 Months. APR: Qualified customers who finance a new 2026 Prius can receive as low as 4.99% APR for 60 months with 60 monthly payments of $18.87 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in DE, MD, PA, VA, WV regardless of buyer's residency; void where prohibited. Expires 09-30-2025. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.(1) In active status in the United States military service (Navy, Army, Air Force, Marines, National Guard, Coast Guard, and active reserve) OR in an inactive reserve of the United States military service (Ready Reserve, for example) which is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR be a veteran or retired from the United States military service with less than two years of being discharged/retired; OR a surviving spouse/spouse and family dependents of eligible United States military personnel, including Gold Star family members; AND (2) show verifiable proof of military status or active duty; Or withdrawn via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval and execute a finance or lease agreement through Toyota Financial Services at participating Toyota dealers.Clients currently enrolled in a graduate program at an eligible school (as defined below), or enrolled in or a graduate of an eligible school and provide proof of graduation (demonstrating an upcoming graduation within six months OR a graduation within two years from the time you sign your vehicle lease or finance agreement) from one of the following eligible schools located in the 50 United States, Puerto Rico, or the Virgin Islands: (a ) an accredited four-year university, college, or registered nursing program; OR (b) a degree from an accredited two-year college or university degree from community colleges, junior colleges, technical colleges, and universities; Or (c) an accredited graduate school. In all cases, the student will have a period of two years from obtaining their degree to take advantage of the program. You must provide evidence of qualification through an ID.me account and complete the verification process at a participating Toyota dealer.ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. 24-hour Roadside Assistance is also included for two years and unlimited miles. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska. Roadside Assistance does not include parts and fluids, except emergency fuel delivery. Truth in Lending Act Disclosure: Down payment will vary with APR and credit. For example, 4.99% APR with $2,500 down payment provides for 60 monthly payments of $18.87 per $1000 financed for qualified buyers. 4.99% APR for a term of 48 months corresponds to a monthly cost of $23.02 per $1000 financed. 5.99% APR for a term of 72 months corresponds to a monthly cost of $16.57 per $1000 financed. 4.99% APR for a term of 36 months corresponds to a monthly cost of $29.97 per $1000 financed. 4.99% APR for a term of 24 months corresponds to a monthly cost of $43.87 per $1000 financed. The rates described are for estimation purposes only; you may not be able to finance at this rate.
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Qualified buyers can finance a new 2026 Prius at 5.99% APR for 72 Months.

Manufacturer Offers

Qualified buyers can finance a new 2026 Prius at 5.99% APR for 72 Months.
  • 4.99% APR for 24 months
  • 4.99% APR for 36 months
  • 4.99% APR for 48 months
  • 4.99% APR for 60 months
  • 5.99% APR for 72 months

Applies to select new 2026 Toyota Prius.   See Trims

Disclaimer(s) :
  • Qualified buyers can finance a new 2026 Prius at 5.99% APR for 72 Months. APR: Qualified customers who finance a new 2026 Prius can receive as low as 5.99% APR for 72 months with 72 monthly payments of $16.57 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in DE, MD, PA, VA, WV regardless of buyer's residency; void where prohibited. Expires 09-30-2025. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.(1) In active status in the United States military service (Navy, Army, Air Force, Marines, National Guard, Coast Guard, and active reserve) OR in an inactive reserve of the United States military service (Ready Reserve, for example) which is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR be a veteran or retired from the United States military service with less than two years of being discharged/retired; OR a surviving spouse/spouse and family dependents of eligible United States military personnel, including Gold Star family members; AND (2) show verifiable proof of military status or active duty; Or withdrawn via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval and execute a finance or lease agreement through Toyota Financial Services at participating Toyota dealers.Clients currently enrolled in a graduate program at an eligible school (as defined below), or enrolled in or a graduate of an eligible school and provide proof of graduation (demonstrating an upcoming graduation within six months OR a graduation within two years from the time you sign your vehicle lease or finance agreement) from one of the following eligible schools located in the 50 United States, Puerto Rico, or the Virgin Islands: (a ) an accredited four-year university, college, or registered nursing program; OR (b) a degree from an accredited two-year college or university degree from community colleges, junior colleges, technical colleges, and universities; Or (c) an accredited graduate school. In all cases, the student will have a period of two years from obtaining their degree to take advantage of the program. You must provide evidence of qualification through an ID.me account and complete the verification process at a participating Toyota dealer.ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. 24-hour Roadside Assistance is also included for two years and unlimited miles. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska. Roadside Assistance does not include parts and fluids, except emergency fuel delivery. Truth in Lending Act Disclosure: Down payment will vary with APR and credit. For example, 4.99% APR with $2,500 down payment provides for 60 monthly payments of $18.87 per $1000 financed for qualified buyers. 4.99% APR for a term of 48 months corresponds to a monthly cost of $23.02 per $1000 financed. 5.99% APR for a term of 72 months corresponds to a monthly cost of $16.57 per $1000 financed. 4.99% APR for a term of 36 months corresponds to a monthly cost of $29.97 per $1000 financed. 4.99% APR for a term of 24 months corresponds to a monthly cost of $43.87 per $1000 financed. The rates described are for estimation purposes only; you may not be able to finance at this rate.
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Cash Offers

Qualify for $750 through the Military Rebate Program on the finance or lease of a select new Toyota.

Manufacturer Offers

Qualify for $750 through the Military Rebate Program on the finance or lease of a select new Toyota.
  • $750 cash back

Applies to multiple models.   See Trims

Disclaimer(s) :
  • Qualify for $750 through the Military Rebate Program on the finance or lease of a select new Toyota. Military: $750 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2024 4Runner, 2024 Camry Hybrid, 2024 GR Corolla, 2024 GR86, 2024 Highlander, 2024 Highlander Hybrid, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2024 camry, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grsupra, 2024 landcruiser, 2024 prius, 2024 sequoia, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2025 4Runner, 2025 4Runner i-FORCE MAX, 2025 Camry, 2025 Corolla, 2025 Corolla Cross, 2025 Corolla Cross Hybrid, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Grand Highlander, 2025 Grand Highlander Hybrid, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 Mirai, 2025 Prius, 2025 Prius Plug-in Hybrid, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Tacoma, 2025 Tacoma i-FORCE MAX, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX, 2025 bZ4X, 2026 Camry, 2026 Corolla, 2026 Corolla Cross, 2026 Corolla Cross Hybrid, 2026 Corolla Hatchback, 2026 Corolla Hybrid, 2026 GR Supra, 2026 Grand Highlander, 2026 Grand Highlander Hybrid, 2026 Land Cruiser, 2026 Prius, 2026 Prius Plug-in Hybrid, 2026 Sequoia, 2026 Toyota Crown, 2026 Tundra, 2026 Tundra i-FORCE MAX through participating Toyota Dealers and Toyota Financial Services, dated from 09-03-2025 through 09-30-2025. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2025 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. 24-hour Roadside Assistance is also included for two years and unlimited miles. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska. Roadside Assistance does not include parts and fluids, except emergency fuel delivery.
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Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota.

Manufacturer Offers

Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota.
  • $500 cash back

Applies to multiple models.   See Trims

Disclaimer(s) :
  • Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota. College: $500 College Rebate is available on all new and unlicensed 2024 4Runner, 2024 Camry Hybrid, 2024 GR Corolla, 2024 GR86, 2024 Highlander, 2024 Highlander Hybrid, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2024 camry, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grsupra, 2024 landcruiser, 2024 prius, 2024 sequoia, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2025 4Runner, 2025 4Runner i-FORCE MAX, 2025 Camry, 2025 Corolla, 2025 Corolla Cross, 2025 Corolla Cross Hybrid, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Grand Highlander, 2025 Grand Highlander Hybrid, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 Mirai, 2025 Prius, 2025 Prius Plug-in Hybrid, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Tacoma, 2025 Tacoma i-FORCE MAX, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX, 2025 bZ4X, 2026 Camry, 2026 Corolla, 2026 Corolla Cross, 2026 Corolla Cross Hybrid, 2026 Corolla Hatchback, 2026 Corolla Hybrid, 2026 GR Supra, 2026 Grand Highlander, 2026 Grand Highlander Hybrid, 2026 Land Cruiser, 2026 Prius, 2026 Prius Plug-in Hybrid, 2026 Sequoia, 2026 Toyota Crown, 2026 Tundra, 2026 Tundra i-FORCE MAX. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 09-03-2025 through 09-30-2025. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2025 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. 24-hour Roadside Assistance is also included for two years and unlimited miles. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska. Roadside Assistance does not include parts and fluids, except emergency fuel delivery.
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Lease Offer

Lease: $279 per month for 36 months. $3,999 due at signing

Manufacturer Offers

Qualified lessees can lease a new 2026 Prius 2WD 5Dr. Sedan LE Hybrid CVT-F Model 1223 for $279 per month for 36 months with $3,999 Due At Signing. Based on 10,000 miles/yr. Security Deposit waived. Lease excludes tax, title, license, registration fees, and dealer options and charges.
  • $279 per month for 36 months
  • $3,999 cash due at signing

Applies to select new 2026 Toyota Prius.   See Trims

Disclaimer(s) :
  • Qualified lessees can lease a new 2026 Prius 2WD 5Dr. Sedan LE Hybrid CVT-F Model 1223 for $279 per month for 36 months with $3,999 Due At Signing. Based on 10,000 miles/yr. Security Deposit waived. Lease excludes tax, title, license, registration fees, and dealer options and charges. Lease: Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. Not all customers qualify. Lease example based on 2026 Prius 2WD 5Dr. Sedan LE Hybrid CVT-F Model 1223 with Total SRP of $30,099, net capitalized cost of $26,166, and a lease end purchase amount of $20,768. $3,999 Due At Signing includes $3,070 customer down payment, first month's payment of $279 of the 36 month lease offer, and $650 Acquisition Fee. Security deposit required with exception of prior Toyota Financial Services (TFS) financing history and/or TFS credit rating in which a security deposit may be waived. Tax, title, license are extra. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.15 per mile for all mileage over 10,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in DE, MD, PA, VA, WV regardless of buyer's residency; void where prohibited. Expires 09-30-2025. Dealer sets final price. See your participating Toyota dealer for details.Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.(1) In active status in the United States military service (Navy, Army, Air Force, Marines, National Guard, Coast Guard, and active reserve) OR in an inactive reserve of the United States military service (Ready Reserve, for example) which is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR be a veteran or retired from the United States military service with less than two years of being discharged/retired; OR a surviving spouse/spouse and family dependents of eligible United States military personnel, including Gold Star family members; AND (2) show verifiable proof of military status or active duty; Or withdrawn via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval and execute a finance or lease agreement through Toyota Financial Services at participating Toyota dealers.Clients currently enrolled in a graduate program at an eligible school (as defined below), or enrolled in or a graduate of an eligible school and provide proof of graduation (demonstrating an upcoming graduation within six months OR a graduation within two years from the time you sign your vehicle lease or finance agreement) from one of the following eligible schools located in the 50 United States, Puerto Rico, or the Virgin Islands: (a ) an accredited four-year university, college, or registered nursing program; OR (b) a degree from an accredited two-year college or university degree from community colleges, junior colleges, technical colleges, and universities; Or (c) an accredited graduate school. In all cases, the student will have a period of two years from obtaining their degree to take advantage of the program. You must provide evidence of qualification through an ID.me account and complete the verification process at a participating Toyota dealer.ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. 24-hour Roadside Assistance is also included for two years and unlimited miles. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska. Roadside Assistance does not include parts and fluids, except emergency fuel delivery. Cannot exceed 10000 miles per year.
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